Making and Maintaining Relationships for Sustainability

The fundraising experts agree: "fundraising is friend-raising". The importance of building strong relationships with donors for financial sustainability is a topic that always inspires interest in the NGO world. However, in recent times, the issue of relationship building for sustainability beyond traditional donor engagement is a subject gaining a great deal of interest. In this age of scarce resources, donor fatigue and the need for innovation in resource mobilisation, an organisation's survival seems to depend not only on relationships with donors, but also with its peers, beneficiaries and other stakeholders for reasons that include strategic campaigning, fundraising and impact. Read the rest of this article by visiting www.thusang.org.za, the Southern African funding information facility.