Tanzania: Boosting farmer’s profits through better links to markets

Poor farmers in Tanzania are using modern information and communication technologies like mobile phones and even the Internet to get access to market information, and to learn how to build better and more collaborative market chains from producer to consumer. Market “spies”, known locally as shu shu shus, investigate prices and other aspects of local markets, then use their mobile phones to report the information back to their villages. Soon they might be using SMS to access Internet-based databases of locally-relevant market information.