Global: Fill the cup

Launched in March 2008, this international fundraising and awareness initiative is designed to benefit hungry schoolchildren worldwide. "Fill the Cup" draws on the involvement of high-profile actors and athletes to educate people about the problem of hunger, and to encourage them to donate online in order to "fill a cup" with porridge, rice, or beans. The ultimate goal is to increase the chances of hungry schoolchildren to enjoy better health and education, and a promising future.