One and a half years since the beginning of the Arab Spring, activists who guided their fellow citizens through the relatively unchartered terrain of social media activism feel their fight for human rights, democracy and transparency is only just beginning. Many of the leading social media activists in Tunisia, birthplace of the ongoing wave of revolutions in the Middle East and North Africa, are not satisfied with the results of the uprising and have set their sights on more ambitious goals: transparency in government actions, monitoring of electoral processes and abolition of laws limiting internet freedom.